Many think that a sector as important as the healthcare sector needs no marking as it helps save people’s lives. While it is true that it is indeed a noble profession but it cannot be denied that it still is a source of livelihood for the people it employs. The healthcare sector has gone from being on the side-line to being at the forefront of the coronavirus pandemic. Itorix Infotech helps you ensure that you can cater to the medical needs of your patients by providing digital marketing services with a healing touch.
The people’s emerging needs have led to lots of changes in the way patients select their healthcare providers. Leading healthcare service provides do not take their marketing strategy lightly even though they have brand recognition. With the increasing prevalence of video consultation with doctors and home collection of samples for testing, digital marketing has never been more important for the healthcare industry.
The game of the healthcare sector has changed forever. Today’s healthcare sector is completely dependent on consumer-based entities, and healthcare service providers need to shift their mindsets to that of retailers and grasp an effective healthcare digital marketing strategy.
Itorix Infotech is the experienced and result-oriented Healthcare Digital Marketing Agency in Pune, India. Our healthcare digital marketing experts help you to create a patient-centred marketing strategy for your healthcare organization. We help you to achieve higher patient engagement, more customer satisfaction, better patient care and reduced overall cost related to digital marketing.
Itorix Infotech’s expertise lies in crafting a detailed plan which covers all the basic requirements and has customised inputs to suit your specific requirements.
For search engine optimisation to deliver, the first thing that needs to be sorted is your website. Not only does it have to convey the maximum relevant information in the shortest amount of time, but it also needs to have ease of access for patients to find out which services you provide and what can they expect. A login section for existing patients also helps, providing an option to book medical tests on your website and make payments there itself. This ensures that your website is a one-stop website.
Another aspect of healthcare digital marketing which is as crucial as SEO is the use of Google Ads through Search Engine Marketing (SEM). This is important because it may not always be possible to deliver results through SEO as fast as the urgent situation may demand. In such cases, the use of targeted search engine marketing through Google Ads may do the trick. Every healthcare provider has a different Unique Selling Point (USP) and correct usage of terms to deliver the needs and wants of your business is what Itorix Infotech does best using SEM.
As pointed out earlier, SEO holds more sway over healthcare digital marketing for local brands. However, for a global or at least national brand, some amount of social media outreach surely helps. The case in point being, so many celebrities have posted selfies taking the vaccine and the creation of a selfie point by so many private hospitals has worked as a huge promotion strategy for them. It is not even very expensive to be on the major social media platforms if you are just establishing your presence and not looking to spend on an ad which is not even required always.
While every digital marketer will swear by the benefits of Pay-Per-Click (PPC) campaigns, it cannot be forgotten that despite Facebook ads, Pay-Per-Click campaigns cannot be undertaken without having a concrete plan subject to the needs and requirements of your targeted niche. Evaluation of PPC strategy is undertaken at a detailed level by us before we recommend the same to you. We, at Itorix Infotech, always ensure that you get the bang for your buck and are never left unsatisfied. As a healthcare brand, we understand that you would rather spend the crucial resources on medical research and equipment than on PPC campaigns that do not yield results. Thus, our PPC strategy for healthcare brands is with a two-fold approach focusing on getting you quality leads as well as reducing your cost per ad.
With increasing literacy among the general population, there is no doubt that Googling of medical symptoms will continue. However, the dearth of quality information on the internet is a growing concern. Our team of specialist content writers work with your best professionals and come up with content that is not just simple to understand for the patient but is medically correct too.
Email marketing for healthcare digital marketing strategy involves building email records, spreading information about the services and special events or charitable work done by brands, keeping the patient aware of his medical history, what steps can be taken by him to stay away from infectious diseases, following up on medical tests to be taken by them, among other things. Email marketing can also be used by brands to provide useful information to patients about emerging developments in the medical field affecting them and how they can stay safe also helpful information about health insurance is crucial.
B2B Digital Marketing Company
Not all digital marketing agencies are of a similar calibre, and marketing the healthcare sector is a unique & different ball game. Always choose a digital marketing agency that has in-depth knowledge and experience in the marketing of the healthcare sector. Although healthcare sector spending is increasing, it’s a very saturated market and consumers are conservative.
An experienced healthcare digital marketing agency has a great understanding of the issues facing by healthcare service providers – and accordingly, create a digital marketing strategy to overcome them. Always notice signs indicating the ability to demonstrate a thorough knowledge of local key players, your competitors, and digital marketing tools that might affect your business.
In the healthcare sector, all marketing strategies revolve around patients (customers). A healthcare service provider always tries to full fill the needs of their patients and establish trust between patients & their families by providing a unified brand experience.
A digital marketing agency that understands your patient’s experience, will help you to build a strong online presence. Being a top healthcare digital marketing agency, we know how to project your healthcare brand and facility to your customers i.e. patients. Plus, we will ensure that there will be no disconnect between patient’s experiences and your online presence. With customized digital marketing strategies, you can attract new patients through multiple channels on the digital platforms while keeping existing patients engaged
Trust is the ultimate factor that is driving patients to your healthcare institution. If you are a medical professional or healthcare brand, to be successful in the healthcare industry trust and credibility are two main factors.
We at Itorix Infotech being the top healthcare digital marketing agency will create a custom digital marketing strategy to build & boost your online reputation. For starters in the healthcare industry, we can develop a content strategy that will establish and enhance your healthcare brand & website’s authority in specific health-related topics.
Experienced Healthcare Marketing Agency should offer you a customized reputation and review management plan. This is especially needed when you already have multiple negative reviews, a malpractice lawsuit, or receiving negative press coverage. The right healthcare agency can help you to repair and even improve your healthcare company’s digital reputation.
Right digital marketing agency must deliver you higher returns on your investment. We at Itorix Infotech assures you higher ROI with our healthcare digital marketing services. Google Ads delivers quick results while digital marketing service like SEO takes a long time before you see the results, you should be confident enough that your SEO marketing campaign will deliver tangible results for your brand.
You must ask a healthcare marketing agency to explain their digital marketing strategies that how they will help in achieving your objectives & goals. A genuine healthcare marketing agency will never make any lofty promises like Guaranteed #1 SEO rankings, 10 times increase in business revenue etc. Also, check if the marketing has any system to monitor results and share transparent reports with performance.
In a couple of months, you should see some great improvements in your critical marketing KPIs like the number of leads, lead quality, website traffic, and the number of calls or appointments. You invest in marketing, to get desired result and growth. Never choose a digital marketing agency if they’re unable to give you proper strategy, transparent and regular reports and a clear road map to achieve your objectives and goals.