Google Offers 5 Content Creation Tips for Success
Google’s blog published tips on how to create content that drives success. The article consisted of anecdotes from successful bloggers and YouTube creators.
None of the tips have anything to do with SEO, which makes the article of more interesting because online marketing success is more than just SEO.
How to Publish Successful Content
The article highlighted the actual experience of four successful content creators.
Advice from people with actual experience is so much better than opinions offered by people who are repeating what they read from reading blogs.
The advice is categorized into five topics:
- Block time on your calendar
- Play to your strengths
- Create in batches
- Reduce, Rework and Repurpose your content
- Prioritize value over quality
Set Aside Time to Create
Most successful writers will acknowledge that setting aside a specific time to write on a daily basis is a key to success. Waiting around for inspiration to strike is not a viable path to content creation.
A successful content creation strategy is one in which you force yourself to sit down and start creating.
The legendary musical artist Nick Cave recently commented on the value of treating the act of content creation as a job and not as a spiritual communication with inspiration.
Google cited musician and lifestyle blogger Rigel Gemini who suggested setting aside one day out of the week for producing content, emphasizing how choosing a topic that interests you will help the content write itself.
Play to Your Strengths
The next advice comes from faith and fashion blogger, Mata Leiataua. She encourages content creators to understand what their style is.
Everyone has a style, their own style, even when that style is a persona.
Some creative artists are shy or quiet in person but loud and brash in their writing or performance. That’s their style that they find comfortable working in, that works for them.
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