The world of digital marketing in the field of educational institutes is not a simple and easy one. For one, the age group of the target audience rotates anywhere from teenagers to someone in their fifties. This is not just because learning never stops; the fact is that in some places, parents still make decisions regarding their children’s careers. On the other hand, some children are independent right from the beginning and like to make an informed choice rather than going by the advice of their elders. In both cases, as an educational institute, it is crucial to leverage the power of digital marketing to amplify your reach. Itorix Infotech is the leading digital marketing agency offering solutions for higher educational institutes including both colleges and universities. Our services start from establishing your brand identity, continue with building your online presence and ultimately lead to delivering results for your educational institute.
Even before the pandemic, the importance of digital marketing in the sphere of education has only been increasing. Online is where a large number of students spend most of their time these days and that is where educational institutes need to be. This is because you need to catch the attention of the target group and social media and digital marketing lets you do target advertising through the use of various cookies and search engine optimisation. With so many educational institutes and courses moving completely virtual, digital marketing for educational institutes is all the more relevant.
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Are you running an educational institute or higher education college? Are you facing massive competition from other newly opened education institutes and online learning platforms? I am sure, your answer is Yes.
With the evolution of Digital Marketing & Technology, the face of the Education Industry has seen a major shift in the dynamics of the education sector in the past couple of years. Post-Covid Effects forced the education system to transform in-person classes into online learning completely. Everyone is witnessing a deep-sea shift that how online classes and online tests are conducting.
It is becoming a normal practice that, students are searching online for their course study material. Studying and researching topics online is now the number 1 preference among students.
Education Institute faces common challenges with Lead generation for higher student enrollments, student retention, engagement, attendance etc. Itorix Infotech is one of the fastest-growing Education Digital Marketing agencies in India. We have a special focus on the education sector and serves exclusively to higher colleges, education institutes globally with our customized result driven digital marketing services. With over 5+ years of education digital marketing experience, we have successfully delivered for over 130 clients in the last 9 years in Indian & International markets. We understand the education industry deep well and also the online behaviour of your target audience I.e. young students and target them with engaging and result-driven digital marketing campaigns. We know what works and what doesn't when it comes to targeting students online.
Do you administer a college, university department or any form of the higher educational institute? Are you looking for more and more innovative ways to garner the interest of students in your courses? Is the increasing competition in the educational space hampering your expansion plans? You must be conscious of the fact that the education scene has undergone a sea change and students are open to moving beyond traditional colleges and universities. Even traditional universities are experimenting with off-beat courses to capture the imagination of students.
From physical classes to virtual classes to a hybrid system, the education space has seen it all. Not only have the classes gone online, but even the admission process has also become online for many colleges and educational institutes. In this changed scenario, it makes sense for a present-day institute to focus on creating a comprehensive digital marketing strategy.
The first and foremost task that we undertake when we take up an educational institute as a client is that we ensure that their website is not just simple and informative but is also attractive and pleasing to the eyes of the students and parents alike. For this, we engage our technical and creative minds. The technology specialists make sure that the website is fast loading and doesn’t have downtimes. The creative minds ensure that the interface of the website is easy to use and user friendly and that it provides all the relevant information in an attractive manner so as to convert them into your students.
Our strategy for educational institutes doesn’t just stop with creating and updating your website, we go beyond the traditional modes of information. We ensure that your educational institutes’ profile on various educational portals is up to date. Further, various intellectuals associated with your university are encouraged to stay active on influential social media sites like Twitter and LinkedIn. This strategy makes sure that you attract the best students from around the country.
When the admission season starts in the country, it is the most opportune time to be in front of the students and parents. At Itorix Infotech, we use Search Engine Optimisation (SEO) and Social Media Marketing (SMM) effectively to deliver leads for your educational institute. One of our initiatives involves getting famous alumni of your educational institute to make short videos or posts on their social media so that students feel the necessary connection and motivation to look up your courses. Streamlining and popularising your admissions process is also something that we help you with so that you do not lose out on students due to a technical glitch.
Itorix Infotech continues to provide support to educational institutes even post-admission season is over. With the whole education sector going into a hybrid system of physical as well as online classes, it becomes necessary that educational institutes focus on getting both the teachers as well as students comfortably trained with the online class format. We help you with both the technology as well as content development. It is obvious that it is more difficult to hold the attention of the students in an online class. Our team of creative experts will work with your faculty and develop content that is specifically designed keeping in mind the needs of the online classroom.
Education is not a business but that does not mean that stakeholders should not be kept happy. In fact, being a noble job, it is all the more important to ensure that service delivery reaches the last mile. We, at Itorix Infotech, help develop systems that encourage constant engagement with both students and parents.
Digital Marketing Activities used to promote educational institutes, schools, professional courses on the internet. Today in 2021, the education industry has become the most competitive, and saturated with an extensive growth rate as compared to previous years.
Now students are not getting attracted the same way to old traditional ways of education marketing like television, newspaper, pamphlet etc. With the advancement of technology and the internet, students and parents are searching on the internet for courses, colleges, schools, educational institutions and online courses. Through online media, they learn more about courses, fees, academic structure, job packages, feedback, reviews and alumni.
Educational Institute’s online presence like their website, social media presence, search engine visibility matters most if an institute is seeking to increase their admission enrollment.
It is evident that technology growth & digital marketing has changed the education sector completely. But it doesn't mean that you can neglect traditional marketing tools like TV Ads, Newspaper Ads, Banners, Hoardings etc.
Itorix Infotech is India’s fastest growing Web Development & Digital Marketing agency with the expertise to serve Education Sector. In India, there are thousands of higher educational institutes. For students & parents, it's really difficult to choose the right education institute. For this students & parents seeks advice from their family, friends & circle or they go online searches about colleges, check their feedback etc.
With Itorix Infotech Educational Digital Marketing you will be right in front of your target audience when they search on Google for your courses. We help you to make your website more engaging and user-friendly and along with this, we help to improve your education brand’s presence on multiple social media platforms. Which helps you to achieve your student's intake target easily.
As an educational institute, you must follow these mentioned digital marketing strategies to connect with prospective & existing students online and grow your education institute. Proper planning & marketing strategy is required to achieve your institute's objectives & goals. For this, all your web assets should be in sync with each other like a responsive website with engaging content, strong search engine presence and effective social media presence to communicate with your existing students, alumni and prospective students.
Investing in a compelling, responsive and engaging website is one of the first things to start with your successful digital marketing journey. A good educational institute website must project all important information related to course offerings, placement cell, institute’s facilities, faculty, library, extracurricular activities. It helps you to increase the number of leads for student enrollments around the world.
The most crucial thing while developing your institute’s website is that keep your website mobile-friendly and must deliver a great user experience.
Chatbots have changed the way of communication with website visitors. It speeds up the actions and replies required by institutions to their prospective students. With the help of chatbots, you can immediately reply to the initial queries of students. Integrating chatbots within your websites effectively is a great part of the digital marketing strategy for educational institutions, which is neglected by many education marketers. Chatbots on your website and social media platforms not only help you to communicate but also enhance your institute’s credibility by portraying your institute as tech-savvy and futuristic.
A strong social media presence along with integrated mobile apps can improve the conversions and take your marketing campaign to next level. Social media is one of the most powerful digital marketing platforms and helps you to connect with your prospective students and if done properly can viral your education institute. Google Analytics shows that social media activities also influence your organic search engine rankings which further improves your marketing results.
Social media platforms like Twitter, Facebook, Instagram, Youtube together can work as a true voice for your educational institute to showcase your institute’s potential to help students to reach their goals and fulfil their dreams. Your institute’s virtual tours, user-generated content add value to your educational institutes.
Various social media platforms offer a feature of going live on their platform. Going live and communicating with your audience on social media platforms is emerging as one of the most effective and engaging activities among students and the young generation. Live streams of educational activities, extracurricular activities etc can attract many of your prospective students and helps you to increase your admission enrollment leads.
Traditional higher educational institutes that are looking to expand their reach can benefit from our comprehensive plans.
Many corporates are coming up with educational initiatives for both in-house staffs as well as outsiders which can do considerably better with our help.
In spite of being a new branch in online education, these Ed-tech start-ups can make a mark in a very short time if proper digital marketing strategies are applied.
With an increasing push towards skill development in the country, even government institutes can take advantage of digital marketing.
The shape of the economy has forced many to look towards vocational training as a means of earning a livelihood. The use of digital marketing in this sector can lead to tremendous growth for vocational training institutes and other stakeholders at the same time.